This is coming from Tom Peters again. If you haven’t read his book, The Little Big Things, I suggest you go pick it up. It’s definitely on my top 5 books I think everyone should read (How to Win Friends and Influence People is also there). Here’s the link, I think you might be surprised by the answer:
The first sentence from the video:
“In the next seven minutes, I’m going to give you the greatest opportunity you’ve ever heard in your life…”
It’s time to pay attention.